Aug. 30th, 2011

tablesaw: Benito Juarez holds up a neon sign that says "GET OUTTA MY COUNTRY ARCHDICK" (Archdick)
So, yeah, I axed my profile on Saturday. I hadn't intended to. I was going to see if I could get an NPL photo ID to submit, to see if that helped. And I was, actually, considering changing my name to something more culturally restrictive, though I wanted some actual guidance before I did so. (Tab LeSaw seemed the most likely.) But then I saw this:

An image of Google CEO Eric Schmidt. The text reads: 'LOVE IT OR LEAVE IT. Google+ is an *identity service*, not a social network. The internet would be better if we knew you were a *real person* rather than a *dog* or a *fake person*. Some people are just *evil* and we should be able to ID them and rank them downward.'

The source is this post from NPR senior strategist Andy Carvin. Over the weekend and today, there have been follow-ups on this revelation, like this one at Forbes, or Gawker's wonderfully named "Watch Google Describe How It Could Exploit Your Name.

I really couldn't take it any more.

See, I and others have been pushing Google, asking why I couldn't be let into their social-networking site with my name. Apparently that was never going to happen because there was never a social-networking site to begin with. Just an identity-verification service with lots of flashy bait.

And with such a massive Trojan-horse/bait-and-switch campaign, I think it's time to directly interrogate that whole evilness thing. Because tying the social-network inextricably to the identification platform is pretty much essentially why people call Facebook evil. It's certainly the reason I didn't use Facebook until recently, and prefer not to use it at all. But, from my perspective, Google's generally been upfront about what it was doing when it rolled out a service.

When I deleted my profile, I also deleted "associate social content." I think it's pretty clear that for Google, "social" and "legally identified" are synonymous. So, you know, keep that in mind as you reconsider whether you want to use the social legally identified network Google Plus. Or whether you want to use the social legally identified RSS service Google Reader. Or whether you want to comment on a picture using the social legally identified aspects of Picasa. Remember it when Google reminds you that it wants to make it easier for you to be social legally identified on the internet.
tablesaw: A man comes home frome work, his hat reads "Crossword Makers Inc" (Crossword Makers Inc)
Hey, Alyssa Bereznak, to paraphrase Ellen Ripstein, "What are you the best in the world at?"

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